Aha Handbook
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How We Make Product Decisions

Qualitative User Feedback

We listen closely to what our users are saying. This is the form of reviews, customer support feedback, and detailed user interviews. Our customers will tell us what they want, and what they do not want.

Quantitative User Feedback

We rely on data and other quantitative metrics to understand what most of ours are doing with our apps. Sometimes, actions speak louder than words. Actions can be tracked with data using Google Analytics and many other product analytics platforms.


We run many small experiments to test our assumptions and build a deeper understanding of our users.